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Lead Management Best Practices
Channel Source Direct

 

Corporate Profile

Channel Source Direct is a premier partner for comprehensive, closed-loop lead management solutions to Fortune 500 and small to mid-market high technology companies. We help our clients effectively market their products, develop stronger customer relationships and maximize their sales revenue with an array of consultative call center solutions that demonstrate powerful ROI.

Our Innovative B2B Lead Management MethodologyWe utilize the most forward-thinking and proven lead management methodologies which integrate the tele-channel, data analytics and the Internet with all other sales and marketing channels. This process creates a comprehensive customer acquisition strategy which has been proven across numerous world-leading organizations. We combine this superior method with best-in-class processes to ensure that our results surpass our clients’ expectations. 


 

Company History

Founded in 1995, CSD focused on sales and customer acquisition in the complex solution selling environment of enterprise software. Our success in this arena, and word-of-mouth referrals, led to a rapid expansion of our client base and fostered many relationships that continue today.

We have supported a vast range of client needs into nearly every vertical market. Because of this, our management team and industry experience gives us key competitive strengths:

Strategic Development

  • CSD’s senior management has extensive consulting experience, knowledge of successful business models and understanding of the best implementation practices.
  • Our technology experience gives us the ability to analyze market opportunities and make consultative recommendations based upon the strategic goals of our client.

Process Driven

  • Lead management methodologies, which focus on nurturing client relationships, have been proven across numerous world-leading organizations, such as SAP and Ingram Micro.
  • Account management focuses completely on client satisfaction.
  • Processes are based upon industry established best practices, combined with our management methodologies and principles of continuous improvement.

Tele-professionals

  • Our focus on the high tech industry gives us an intimate understanding of technology products and all sales channels.
  • CSD Tele-specialists are experienced working within the complexity of large organizations and penetrating layers of management to find the proper decision-maker, including in-depth discussions with C-level and VP-level prospects.
  • Our recruitment targets the very best tele-specialists by selecting the most experienced sales professionals and attracting them with a rewarding career.
  • Training is conducted by program focus, solution areas and industry.
  • Compensation and bonuses based upon exemplary performance.
  • For additional background information, please contact us, or call us at 1.800.385.5141.

 

Leadership Team

Stan Odachowski, President

Channel Source Direct’s President, Stan Odachowski was Director of TeleWeb Sales Operations at SAP and – previously – Director of Telesales at Unisys, where he headed tele-channel sales operations in the U.S. and overseas. This included the development, deployment and integration of multiple channels in the TeleWeb coverage model, as well as effective use of client reps, product specialists, business partners, telesales, tele-coverage and multiple e-business models. Under his direction, these programs established a reputation for outstanding performance and strong revenue growth.

Stan has also held Senior Vice President and General Manager titles at companies such as Telespectrum Worldwide, Impco Direct Response Marketing and Goldome Bank.

Jeffrey Drilling, Co-Founder

Jeff founded Channel Source Direct with the mission of providing a higher-level sales call to deal with the complex selling environment of the technology vertical. Under his guidance, Channel Source Direct has matured from a strategic vision to an industry leader, driving successful sales results to numerous Fortune 500 companies.

Jeff has more than 15 years of solution selling experience, including work with companies such as Upgrade Corporation of America, Grant Thornton and Interaccess Software. In each of these positions, he has been on the leading edge of sales performance and results.

Holly Drilling, Co-Founder

As a co-founder of the company, Holly has defined Channel Source Direct’s human resources vision, focusing on recruiting and retaining educated, experienced tele-specialists. Her expertise in human resource management has shaped our operational principles and workplace culture.

Holly’s background includes leadership roles in career counseling, employee relations, training and development, as well labor relations, diversity training and regulatory compliance. Prior to CSD, she headed the HR department for the Radisson hotel in Niagara Falls, NY, overseeing hiring, discipline and regulatory matters pertaining to the company’s 450 employees.