Case Studies

As a performance-driving organization, CSD is pleased to discuss the results of our programs.  Below is a sampling of case histories. 

• TeleWeb Program - CSD helped the world’s leading developer of ERP software implement a comprehensive TeleWeb model to meet its goal of 3x pipeline.
• Contact Discovery - CSD developed and executed a plan for a leading developer of ERP software, which combined tele-contact with web tactics to build a complete database to support all of the company’s marketing activities for 2005.
• Lead Generation and Management - CSD designed and implemented a lead generation program for a developer of enterprise asset management software, which exceeds the client’s most ambitious expectations.
• Enterprise Sales - CSD helped a leading developer of enterprise software improve revenue and strengthen their positioning in the small-to-medium sized call center market, while fostering improved channel relationships.
• Channel Recruitment & Management - CSD helped a technology peripherals company achieve a five fold increase in preferred reseller partners while strengthening relationships and developing powerful market intelligence.
• Channel Lead Development - CSD helped a leading developer of ERP software expand its base of value added resellers, exceeding the client’s expectations and driving an increase in the sales force.
• Customer Renewal & Reactivation - A well known computer company developed a popular Internet service with a very favorable customer retention rate of 90%.  The company challenged CSD to win back the remaining 10% who had not responded to a series of e-renewal offers.
• Software Upgrade Sales - CSD helped a leading developer of database tools sell their upgrade to its existing customers.

For additional information, please visit our contact page, or, if you’d like to discuss your specific challenges with a business consultant, please call us at 1.800.385.5141.

Resources

• Case Studies
• Articles
• Testimonials
• Campaign FAQ

You need a real outsource partner to help you during an economic downturn

by Stan Odachowski, October 2009

If your current business model includes outsourcing, or if you have future plans to outsource your lead generation activity, have you done your due diligence to select the right partner to help you through this economic down turn? Your economic survival may hinge upon who you engage for this important function.

There are many call center organizations that claim to be able to generate countless numbers of leads to help your pipeline, but are they the right business fit to help you drive quality with quantity and still deliver a favorable ROI in today's economic environment?

Having been part of this industry for the past 28 years, I've always believed in approaching every client relationship as a partnership. When I was on the client side of the table, it is what I expected from my call center provider. Now that I am on the service provider's side, it has become part of the fabric of our company on how we approach each client relationship.

In today's economy, a true outsource partner should provide you more than just a high volume of calls or unqualified leads. Here are a few key things that are part of my definition of a true business "partner":

• They are experts in your industry, not just telemarketing generalists
• They manage you through every step of the relationship instead of you managing them
• They are willing to be flexible with pricing and will attempt to work within your budget
• They go the extra mile to make certain you are completely satisfied, if not they take steps to fix what isn't working
• They understand that "one size doesn't fit all", and they will build their campaign approach around you and your needs
• They understand that their success is only measured by your success

To comment on this subject or to request more information on this and other lead generation outsourcing topics please contact us.