Data Tells You One Thing...
A Customer Conversation Tells You More;
The Two Combined, Tell You Everything

And richest source of customer information is found in that conversation.

Think about that for a minute.

You have a strategic need for visibility into the market place as you work to generate leads and uncover sales opportunities. You need to generate qualified sales leads and if a company is not choosing you, you want to understand what they are selecting and why. And then you want to adapt your approach to maximize the results. Every conversation has the potential to yield new learning. New knowledge that should be applied to the next conversation that takes place.

Understanding what is really happening in the marketplace requires two-way dialog – and that requires a telephone conversation. And if there is only one person making all your phone calls, they can adapt their approach with everything new they learn.

But odds are, your company is looking at your call center as a tactical requirement, not a strategic asset. You probably have a lot of people making calls for you – some internal, some outsourced – and everything you are learning is anecdotal because you aren’t listening to every single conversation. You have to make lots of assumptions and dynamically adapting your campaigns is probably impossible.

There is a better way.

If you “know” your marketplace today based on anecdotal information, imagine what you would “know” if you could listen to every conversation.

This is why Channel Source Direct is different. Our Leap Analytics team, uses sophisticated data mining software designed to analyze voice conversations for true meaning through both sentiment analysis and the actual words that are used during the conversation. So we “listen” to every single call.

When we speak with companies on your behalf, you get sales leads and you get intelligence. Intelligence you can act on immediately because all this analysis is happening on a daily basis. So you are able to adjust your programs, goals and targets as your campaigns are in progress. No more waiting until the end of program to see what worked, what didn’t and how you should change it next time. You get better results with the current program because we adapt and adjust dynamically, while the program is progress.

Our Ideal Client

Our ideal client sells a complex product in a complex sales environment in North America. In the past, this has primarily been a direct sales engagement model and companies used telesales for the first phase of education and discovery.

But the internet and search engines have changed that. Prospective customers do more discovery and vendor short-listing than ever before, without ever talking with a vendor.

So in addition to complex products and complex sales, our ideal client has an understanding and appreciation for the power of social media and the web of information it provides. They are looking to get actionable information that will help them better leverage their brand and the customer buying process to get short-listed.

Finally, our ideal customer wants a strategic partner to work with. A partner that will understand their goals and challenges. A partner who will work with them to create a plan and then execute it to overcome the hurdles they face.

Lead Management White Paper Available

Learn how you can improve lead quality, conversion rates and sales revenue by requesting your free copy of our Six Steps to Lead Management Best Practices white paper.