Our Difference

Why We are Different

Telemarketing and telesales firms all claim the same thing – great customer service, super conversion rates, experienced people and dedication to your success. And in the end, it is impossible to tell one from the other except by looking at the price.

Here’s why we are different. You have data. We have data, and call recordings and understanding of your goals. And in the end, your probably don’t know what you already know (or that we collectively know). Our solution and our people untangle that riddle.

It starts with our focus on giving you complete visibility to your market. In order to get valuable information for you, from prospect that are interesting in you, we need to be good at what we do. We need to understand how to ask questions and engage in intelligent, sophisticated conversations that keep prospect talking with us whether they are interested or not. Why do we want to keep talking to a prospect even if they aren’t interested? Because if we don’t there is no data to mine and refine to usable information.

We start with the process of really understanding your business and your market environment. We have to understand it well enough to construct a call guide that goes beyond competitive selling or even solution selling. Solution selling relies on questioning and answering to draw prospects to a conversation, but prospects today have so much access to knowledge at their finger tips via Google, review sites and blogs that the information we can provide holds little value.

So we have to go further. Our team has to understand not only what your prospects are looking for – we have to understand where they have been looking before we started talking with them. We need to understand what they think they know and what they really know, and we have to be prepared to help them fill in the blanks, correct and re-direct and get engagement at a level most firms cannot even consider. True intelligence can only come through a personal dialog – not through statistical measures on web site, and our processes, our systems and our people gather that intelligence every day, and then sift it for your consumption – as leads or market understanding.

And then we have to understand how we are doing with every call we make, every conversation we have. The telephone call-mining solution we use to derive information for you, also tracks every call our team makes and objectively scores it. So in addition to market data, dynamically adjusting campaigns and leads, you also get clear, objective reports on how we are doing as a strategic partner and how your agents are doing individually.

So in working with us, you don’t get a telesales or telemarketing vendor. You get a virtual Chief Listening Officer. You get an organization that, through our recording and analysis of conversations, comes to the table to help you understand the voice of the customer, the voice of the market and the voice on the industries that you participate in.