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January 9, 2005
Stan Odachowski Appointed
President of Channel Source Direct
Stan Odachowski has been appointed President of Channel Source Direct, a Buffalo, New York-based company that provides business-to-business telemarketing and lead management services for Fortune 500 and mid-market companies. He will oversee all of the company’s operations and direct the expansion of CSD’s client portfolio.
Stan directed the TeleWeb sales operations at both SAP and Unisys, where he headed telemarketing efforts in the U.S. and overseas. This included the development, deployment and integration of multiple channels in the TeleWeb coverage model, as well as the effective use of client reps, product specialists, business partners, telesales, telecoverage and multiple e-business models. Under his direction, these programs established a reputation for outstanding performance accompanied by commensurate growth.
Previously, Stan held Senior Vice President and General Manager titles at companies such as Telespectrum Worldwide, Impco Direct Response Marketing and Goldome Bank. Stan is an alumnus of the State University of New York at Buffalo and received his Masters degree from Canisius College.

Channel Source Direct is a provider of high-level, business-to-business lead management, primarily serving the high tech industry. The company supplies end-to-end solutions that cover the entire sales cycle, from market research and lead generation/qualification to product sales, service upgrades and add-ons. Supporting both direct and distribution sales models, CSD’s clients include Apple, SAP, Ingram Micro, Mitsubishi and others.
For more information, please call Christopher Greene at (716) 635-0842 ext.145
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