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Lead Management Best Practices
Channel Source Direct

 

Program Development

Channel Source Direct is a process driven organization, one that will work with you to carefully build a campaign plan for success. Our Account Management Team will guide you through the following elements of that program development plan: 

List targeting & list acquisition

Our partnerships with leading list vendors enable us to purchase data more affordably than purchasing direct; data is provided at-cost.

Script development

Based upon your market segment, we develop a call guide that identifies the value of your solution and dynamically responds to the prospects interest and discussion areas.

Reporting requirements

The Account Management team builds a reporting template for our report library. Campaign performance is tracked and reported on daily, weekly and monthly intervals.

Staffing/resource allocation

We select tele-specialists based upon proven experience and suitability for your particular campaign. When recruiting outside the organization, we leverage our business partnerships to obtain the most skilled talent available.

Testing

All systems are checked and re-checked prior to launch to ensure a seamless ramp-up and data integrity. A “dry run” is performed on phone systems and database programs.

Product/solution training

We will combine our tele-specialist skills training with specific instruction on your solutions, providing you with a team of product experts capable of responding dynamically to various sales scenarios.