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PROCESS |
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| What is Teleweb? |
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| Traditional customer acquisition
strategies rely upon marketing to generate interest and awareness,
and sales to close leads. |
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| In practice, however, leaks
occur because many leads sent to sales are insufficiently developed.
The sales force spends valuable time working with prospects
that aren’t ready to purchase, while other qualified opportunities
fall through the cracks. |
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TeleWeb is a methodology that
combines all available marketing resources to support the sales
channel. Call center resources operate as the central point
of contact (“Tele”), while the internet provides
accessibility to information, as well as the ability to conduct
self-service activities. This is integrated closely with your
field sales force to ensure that opportunities are fully cultivated. |
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